About Aequitas:
Founded in 2012, Aequitas Investment Consultancy was established to transform wealth generation for investors. Siddhartha Bhaiya, MD & CIO, leveraged over a decade of experience in the AMC industry to create Aequitas. Observing a trend where AMCs were focusing on growing AUM through distributors, Siddhartha chose a contrarian approach: prioritizing investor returns rather than aggressive AUM expansion.
This strategy proved successful. Beginning with an AUM of INR 10 Cr in 2013, Aequitas has grown to INR 5000 Cr by 2024, achieved purely through client referrals and without any distributorship or empanelment. This organic growth has facilitated the development of personalized relationships with each investor, aligning with the initial vision